ZEM Builders
ZEM Builders is a real estate company based in Pakistan that specializes in construction and real estate development. They came to us seeking a comprehensive...
Leveraging Digital Marketing to Generate Qualified ZEM Builders Leads
Introduction
ZEM Builders is a real estate company based in Pakistan that specializes in construction and real estate development. They came to us seeking a comprehensive digital marketing strategy to reach a wider audience and build a social media presence. The client also wanted content creation and video production services.
Challenges
ZEM Builders faced a number of challenges:
Bad Experiences
The client had bad experiences working with past agencies as they weren’t able to produce leads at all.
Results/Conversions
They had a result-oriented mindset and didn’t want to waste time and the budget for nonqualified leads.
Lead Qualification
The client didn’t want a large number of leads instead, they required maximum qualified leads so their individual resource could handle them easily.
Convenience
The client was non-technical, had less budget, and couldn’t afford an in-house team. They wanted to focus on their work and wanted the agency to manage all digital tasks.
Strategy
Our digital marketing agency engaged with the client and discussed their industry, unique selling points, qualification criteria for grants and developed a multi-faceted strategy to address the clients’ challenges:
Digital Presence
We conducted a thorough audit of the client’s digital presence and set up their website, social media platforms & local business profile on Google My Business.
Content Marketing
We developed unique selling points, headlines, descriptions, and content for their landing pages, creatives, and digital platforms. We wrote blogs for their website to attract relevant traffic.
Social Media Marketing
We created and managed ZEM Builder’s social media accounts on platforms such as Facebook, and Instagram.
Tracking and Analytics
We used web analytics and tracking tools to monitor the performance of our campaigns, making data-driven adjustments as needed to increase results.
Paid Advertisement
We used social media to run lead-generation efforts and Google to run targeted pay-per-click (PPC) advertising campaigns for ZEM Builders. Based on their online activity, and demographics, potential audiences were targeted by the campaigns.
Execution
We focused our efforts on delivering consistent results during our first 3 months for our engagement for ZEM Builders leads. Initially, the client faced frustration due to complications and restrictions which prompted us to accelerate our efforts. We proactively engaged with the client and worked on removing the complications and informing the client about necessary requirements. The customer had inconsistent outcomes in the second month, which naturally caused some uncertainty. However, our team’s persistent confidence, data analysis, and thorough problem-solving gave the client the certainty they needed. As a consequence, the client’s attitude had changed to one of enthusiasm and excitement by the time we reached the third month. They were aggressively pushing us to increase the campaigns’ scope, demonstrating the outstanding results of our teamwork. With a little arithmetic, the customer can now easily accomplish their future goals thanks to a clear roadmap.
Budget
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Leads Quantity
900 – 1400 leads/month
CPL
Rs 1660/month
Qualification Rate
59%
Sales
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