Application Requirements
Candidates must submit:
- Portfolio
- Brand Positioning Documents
- Content Strategy Documents
- Case Studies demonstrating measurable results
Applications without relevant strategic work and a strong portfolio may not be considered.
What You Will Own
1. Content Strategy
- Develop comprehensive content strategies aligned with business and marketing objectives.
- Build content pillars, messaging frameworks and content funnels.
- Develop monthly and campaign-based content plans.
- Translate business objectives into clear content directions.
- Identify content gaps, opportunities and market conversations.
- Develop platform-specific content strategies.
2. Industry & Audience Research
- Research and understand new industries, businesses, products and services quickly.
- Analyze target audiences, customer pain points, motivations and buying journeys.
- Conduct competitor and market research.
- Identify positioning and communication opportunities.
- Turn research into actionable content strategies.
3. Brand Positioning & Messaging
- Develop and refine brand positioning and communication frameworks.
- Establish brand voice, tone and messaging guidelines.
- Develop key messages, value propositions, campaign themes and communication angles.
- Ensure every piece of content remains aligned with the brand’s strategic positioning.
4. Copywriting & Content Creation
Personally develop and review content across multiple formats, including:
- Social media copy and captions
- Short-form video and Reel scripts
- Long-form video scripts
- Website and landing page copy
- Blogs and SEO content
- Meta, Google, TikTok and LinkedIn ad copy
- Email campaigns
- Case studies
- Corporate and proposal content
- Campaign messaging
- Taglines and creative concepts
- Content briefs for designers and video editors
Strong English and Urdu/Hinglish writing ability is required where relevant to the client and audience.
5. Content Production & Creative Direction
- Convert strategies into clear creative briefs.
- Direct designers, video editors, writers, social media and other creative resources.
- Define the objective, message, format and execution direction for each asset.
- Review content before client presentation.
- Maintain quality, consistency and strategic relevance across all deliverables.
- Manage the complete content production pipeline from idea to publication.
6. Campaign Strategy
- Develop content-led campaign concepts and messaging.
- Build campaign narratives across awareness, consideration and conversion stages.
- Work with performance marketing teams to align organic and paid messaging.
- Develop campaign content for launches, promotions, events and brand initiatives.
- Continuously improve campaign communication based on performance.
7. SEO & Search Content
- Develop SEO-focused content strategies.
- Understand keyword research, search intent and topic opportunities.
- Work with SEO teams to develop topic clusters and content plans.
- Identify opportunities for blogs, landing pages and website content.
- Use search data to inform broader content strategy.
8. Platform & Distribution Strategy
Develop platform-native content across:
- TikTok
- YouTube
- X / Twitter
- Google Business Profile
- Websites
- Reddit and online communities
- Paid advertising platforms
- Traditional/offline marketing channels
The expectation is not to duplicate content across platforms, but to adapt core ideas into formats and messaging appropriate to each channel.
9. Client Strategy & Communication
- Participate in client meetings and strategic discussions.
- Lead content strategy presentations.
- Present monthly content calendars and campaign concepts.
- Explain creative and strategic recommendations to clients.
- Gather requirements, feedback and approvals.
- Manage content-related revisions.
- Independently own the content relationship with assigned clients.
- Build long-term strategic relationships through strong content thinking and communication.
10. Content Department Leadership
Lead Reamarc’s content function through cross-functional coordination with:
- Content Writers / Copywriters
- Social Media Managers
- Graphic Designers
- Video Editors
- Videographers
- SEO Team
- Performance Marketing Team
- Web Development Team
Responsibilities include:
- Assigning content briefs and tasks
- Setting production priorities
- Establishing deadlines
- Reviewing work
- Maintaining quality standards
- Mentoring team members
- Improving content workflows
- Coordinating production across departments
- Evaluating team and content performance
11. Performance & Optimization
- Monitor content performance across channels.
- Analyze reach, engagement, traffic, leads and conversions.
- Evaluate SEO and organic growth.
- Identify what is working and what needs improvement.
- Use data and audience insights to continuously refine content strategy.
- Connect content performance with broader business and marketing objectives.
12. Reamarc Brand
Approximately 30% of your focus will be dedicated to Reamarc itself.
You will help build:
- Reamarc’s content strategy
- Brand positioning and messaging
- Social media presence
- Thought leadership
- Website content
- Case studies
- Industry insights
- Campaigns
- Internal content systems
- Reamarc’s authority across its target markets
What We’re Looking For.
Required Experience
- 5–10+ years of professional content, strategy or marketing experience.
- Mandatory experience in a digital, creative or marketing agency.
- Proven experience handling multiple clients and industries.
- Strong portfolio demonstrating strategic and creative work.
- Experience developing complete content strategies, not just individual posts.
- Demonstrated ability to connect content with business and marketing objectives.
Strategic & Professional Skills
- Strong strategic thinking
- Excellent research and analytical ability
- Strong business understanding
- Commercial mindset
- Creative but practical thinking
- Excellent communication and presentation skills
- Strong project and deadline management
- Ability to manage multiple clients simultaneously
- Strong leadership and mentoring ability
- Detail-oriented execution
- Proactive and self-managed approach
- Comfortable challenging ideas when necessary
- Ability to present, explain and defend strategic recommendations
- Ability to adapt quickly to different industries and audiences
Writing Skills
- Ability to write for different audiences, industries and platforms
- Excellent English writing and editing
- Strong Urdu/Hinglish writing where required
- Strong understanding of brand voice and tone
- Ability to simplify complex ideas
- Strong storytelling and persuasive writing
